Sharing is the key to get more reach and engagement. Do not compare distribution channels with sharing as their potential is different and are very effective medium in increasing reach in their own ways.
It is like comparing a Chevrolet SUV’s with BMW’s Convertibles.
Sharing on Social networks can provide huge traffics and engagements within short period of time. Though it won’t happen all the time but it will depend upon freshness of content and impulsiveness of people.
Let us discuss 4 tips to improve social sharing.
Emails : Email still holds the third most medium of traffic, making it essential to include. Depending upon the site, negotiable amount of traffic can convert at high rates so why lose chance on every quantity of traffic.
Design: Default designs of social share icons is simple but when it comes to a dedicated theme, they may get overshadowed or hidden or may not look beautiful relating to theme.
Icons should look prominent and should be the next thing viewer sees after completing reading.
Order of social share icons:The order is important because if someone generates interests in sharing they will definitely look for their favourite and mostly used social provider. Importance of social provider depends upon geographic location. Like if the content is for Russia then Vokante should be primary share button because Vokante is very much popular there compared to other social networks.
Likewise the second, third, fourth share icon matters too. If someone wants to share on more than one social provider their preferences should be in line so as to save them from putting extra efforts
Placement: Placement of social providers is very much important because it is a matter of seconds someone decides to share or drop interest in sharing. Floating icons are currently in trend but some of the users may find it annoying and dis-attracting.
Do A/B Testing with position so as to get perfect location to stay permanent .
Focusing on these tips will definitely help in increasing social sharing on your site.